Find out if your competitors are winning enquiries you already paid for.
ReplyBench is an enquiry leakage diagnostic for UK appointment-based businesses. It scores how you handle the enquiries you already get — speed, CTAs, follow-up, trust, competitors, and tracking — and estimates revenue at risk. It is not an SEO audit.
From the information you provide, ReplyBench estimates where revenue may be leaking before it reaches your diary.
From Reply Intelligence Group, the team behind ReplyScore and ReplyOS.
Illustrative snapshot — not a customer result
This is not an SEO audit.
ReplyBench does not score keywords, backlinks, or technical SEO. It scores how your business handles the enquiries you already get — speed, clarity, follow-up, trust, and competitor response strength — and estimates the revenue at risk when those break down.
Most businesses measure enquiries.
Almost none measure what happens next.
Slow replies, weak CTAs, unclear pricing, missing trust signals, poor follow-up, and stronger competitors can quietly drain revenue every month — long before it shows up in your sales numbers.
Six leakage points. One score.
Every dimension rolls into a single ReplyBench Score and indicative revenue-at-risk estimate.
Enquiry speed
How fast — and how consistently — enquiries are likely to be answered.
CTA clarity
Whether the next step is obvious on every key page.
Follow-up readiness
Whether unanswered enquiries get a structured second chance.
Competitor positioning
How your enquiry journey compares with local competitors.
Trust signals
Reviews, credentials, and proof shown near the decision.
Revenue tracking
Whether enquiry-to-booking outcomes are actually measured.
How it works
Four steps from form to actionable revenue insight — most Snapshots complete in minutes.
Enter your business details
Tell ReplyBench about your service, enquiry volume, and optional competitor URLs.
We score the enquiry journey
CTAs, follow-up, trust, and competitor context — from the information you provide.
See the score and the leak
A ReplyBench Score, an indicative leakage estimate, and where competitors look stronger.
Fix the gaps first
A prioritised 30-day plan before you spend more on marketing.
A revenue diagnostic, not a vanity report.
Every ReplyBench report is built around one question: how much revenue is your enquiry journey leaking — and where is it going?
View demo reportWhat you actually walk away with
Not a vanity dashboard. A diagnostic you can send to a practice manager, a marketing lead, or yourself on Monday morning.
- ReplyBench Score out of 100, with a risk band
- Indicative monthly and annual revenue at risk
- Six leakage scores: speed, CTA, follow-up, trust, competitors, tracking
- Where a named competitor is likely to look stronger
- A 30-day fix list ordered by commercial impact
- A shareable link — Full Audit also includes a branded PDF and review call
The painful question:
would a customer choose you — or a competitor?
ReplyBench compares how your business is likely to present, reassure, convert, and follow up — against the competitor URLs you submit. Snapshot benchmarks are indicative and automated; the Full Audit adds human review and verified findings.
Run a free snapshot before spending more on ads.
More traffic into a leaking enquiry journey usually amplifies the leak. See where the revenue is going first.
Run my free snapshotEstimate your revenue at risk
Enquiries × share that book × average value × leakage. Only enquiries that would have booked can leak revenue.
Built for service businesses where one missed enquiry can be worth thousands.
Dental practices
Implants, Invisalign, cosmetic dentistry.
Aesthetics clinics
Skin, injectables, body treatments.
Veterinary practices
Consultations, surgeries, plans.
Law firms
Personal injury, conveyancing, family.
Trades & home services
Roofing, bathrooms, installations.
Consultants
High-ticket service providers.
A human reads every audit
Automated scans are fast and shallow. Every ReplyBench Full Audit is reviewed and written by Paul Redman, who is founder of Reply Intelligence Group and reviews enquiry handling for UK appointment-based practices. Paul Redman runs the live enquiry test, verifies the competitor comparison by hand, and signs off every score before it reaches you.
Priced for the work, credited when you act.
The audit is manual work by a named analyst — we test your enquiry channels ourselves and verify every competitor claim. If the findings lead you to ReplyOS, the audit effectively costs you nothing: the full fee is credited against setup.
Free Snapshot
- Instant ReplyBench Score
- Indicative revenue at risk
- Automated recommendations
- Shareable report link
Takes a few minutes. Email is only needed when you generate your results.
Start Free SnapshotRevenue Leakage Audit · Analyst-Reviewed
Launch pricing £249 until 30 September 2026 — then £495.
100% credited against ReplyOS setup
Become a ReplyOS practice within 60 days of your audit and the full audit fee is deducted from your setup cost.
- Manual review of your enquiry journey by a named analyst — not an automated scan
- Live enquiry test: we contact your business as a prospect and measure what happens
- Verified comparison against 3 named competitors, with evidence
- Six-dimension score with per-dimension findings
- Prioritised 30-day fix plan
- PDF report + 15-minute findings walkthrough call
Extra competitor £75 · 60-day re-benchmark £99
Get Full AuditAudit + Implementation Session
- Manual review of your enquiry journey by a named analyst — not an automated scan
- Live enquiry test: we contact your business as a prospect and measure what happens
- Verified comparison against 3 named competitors, with evidence
- Six-dimension score with per-dimension findings
- Prioritised 30-day fix plan
- PDF report + 15-minute findings walkthrough call
- 60-minute working session to implement or hand-hold the top three fixes with you
For practices that want hands-on help but aren't ready for ReplyOS.
Request implementationAgency / Consultant
- Client audit dashboard
- White-label reports
- Multiple monthly audits
- Lead generation support
What the audit is — and isn't
Every audit covers your enquiry journey end to end. It deliberately does not include SEO, ad management, copywriting, or implementation — those are different jobs, and bundling them would make this slower and vaguer. The audit's job is to tell you exactly where revenue is leaking and exactly what to do about it, in 30 days of steps.
What happens after the audit
Snapshot (free)
Find out if you have a leakage problem.
Audit (£249 launch)
Find out exactly where, what it's costing, and what to fix.
Fix it permanently
Implement the 30-day plan yourself, book an implementation session, or pilot ReplyOS, the revenue infrastructure platform built by our parent company — with your audit fee fully credited.
FAQ
Is this the same as an SEO audit?▾
No. ReplyBench focuses on enquiry conversion, competitor response strength, follow-up readiness, and revenue leakage. It does not score keywords, backlinks, or technical SEO. It also does not include SEO work, ad management, copywriting, or implementation — those are different jobs.
Does this replace ReplyOS?▾
No. ReplyBench diagnoses where the enquiry journey leaks. ReplyOS is the infrastructure that helps businesses capture, respond, convert and attribute those enquiries. If you adopt ReplyOS within 60 days of an audit, the full audit fee is credited against setup.
How is ReplyBench different from ReplyScore and ReplyOS?▾
ReplyScore tells you if AI recommends you. ReplyBench tells you what happens after someone gets in touch. ReplyOS fixes both, permanently.
Do I need competitors?▾
No. Competitors improve the benchmark, but you can run a standalone snapshot. The Full Audit compares against 3 named competitors (yours, or chosen by us). Extra competitors are £75 each.
Do you analyse competitor websites?▾
The Snapshot crawls public HTML you name (home plus two ranked hubs per site, robots.txt respected). Failed or shell pages are Could not verify — we never invent ratings. The Full Audit (£249) crawls deeper, adds labelled intake, a human live enquiry test, and a 15-minute findings call.
Is the revenue estimate guaranteed?▾
No. It is an indicative estimate based on submitted enquiry volume, the share of enquiries that book, average value, and ReplyBench scoring assumptions. It is not financial advice and not a guarantee of lost or recoverable revenue.
Can agencies use this?▾
Yes. Agencies can use ReplyBench to show clients where enquiry conversion gaps exist.
How is this different from a website review?▾
A typical website review looks at design, copy, and SEO. ReplyBench scores the enquiry journey as a commercial system: what happens after someone wants to buy, how quickly you respond, whether follow-up exists, and how that compares with competitors you name.
Who owns ReplyBench?▾
ReplyBench is a product of Reply Intelligence Group Ltd (Company No. 17040048). The parent company owns the intellectual property in ReplyBench and the wider Reply Intelligence Group portfolio, including ReplyOS and ReplyScore.
What is your refund policy?▾
If we have not started intake, contact us within 14 days and we will refund in full. Once the live enquiry test has begun, the fee covers diagnostic work already underway and is not refundable. The ReplyOS setup credit is the commercial backstop if you decide to implement.
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