Business name*

The name patients or clients search for.

Website URL*

We crawl public HTML on this site only, and we obey robots.txt.

Industry*

Sets report language (patient vs client, consultation vs quote).

Location*

Keeps the comparison local to where you actually take work.

Primary service to benchmark*

The single highest-value service we score the journey for. Not every page on the site.

Customer journey*

The next step you want a customer to complete.

Where customers are*

Local and regional journeys can require a phone path. Online journeys do not.

Outcome this journey should reach*

Approx. monthly enquiries*

New enquiries in a typical month. Used only if you open an illustrative scenario.

Average customer value (£)*

What one new booked patient or client is worth, on average. For implants that is usually the case fee, not monthly practice revenue.

Estimated conversion rate (%) – optional

Of those who enquire, roughly what percentage book. Leave it blank and no scenario rate is invented.

Biggest challenge*

Your stated priority. We label it as self-reported, not as a crawl finding.

Target conversion rate (%) – optional

Used only if you open an illustrative scenario.

Contribution margin (%) – optional

Leave blank if you do not want a contribution figure.

Open an illustrative scenario from these figures. Leave this unticked and the report will not turn them into money.

You're requesting a snapshot. A scenario is an illustration you open, not a measured revenue result.

Contact name*

Who we address the snapshot email to.

Contact email*

Where the snapshot link and any follow-up go. Your browser may fill this from a previous visit.

Phone (optional)

Only if you want us to reach you about a Full Audit.

I understand this snapshot checks the public journey I confirm. A score needs enough coverage, and an opened scenario is not a guaranteed financial forecast.

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