Business name*

The name patients or clients search for.

Website URL*

We crawl public HTML on this site only, and we obey robots.txt.

Industry*

Sets report language (patient vs client, consultation vs quote).

Location*

Keeps the comparison local to where you actually take work.

Primary service to benchmark*

The single highest-value service we score the journey for. Not every page on the site.

Approx. monthly enquiries*

New enquiries in a typical month. We multiply this by your booking rate and average customer value.

Average customer value (£)*

What one new booked patient or client is worth, on average. For implants that is usually the case fee, not monthly practice revenue.

Estimated conversion rate (%) – optional

Of those who enquire, roughly what percentage book. It scales the revenue figure; leave it blank and we assume 30% and say so on the report.

Biggest challenge*

Your stated priority. We label it as self-reported, not as a crawl finding.

You're requesting a snapshot, not a guaranteed financial forecast. Leakage figures use these numbers times the verified score. They are indicative.

Contact name*

Who we address the snapshot email to.

Contact email*

Where the snapshot link and any follow-up go. Your browser may fill this from a previous visit.

Phone (optional)

Only if you want us to reach you about a Full Audit.

I understand this is an indicative AI-assisted commercial audit and not a guaranteed financial forecast.

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