Is ReplyBench an SEO audit?
ReplyBench is an enquiry leakage diagnostic for UK appointment-based businesses. It scores how you handle the enquiries you already get — speed, CTAs, follow-up, trust, competitors, and tracking — and estimates revenue at risk. It is not an SEO audit.
An SEO audit scores keywords, backlinks, crawl errors, and page speed. ReplyBench scores the enquiry journey after someone already wants to buy: how fast you reply, whether the next step is obvious, whether unanswered leads get a second chance, whether proof sits next to the decision, how you compare with named competitors, and whether you can trace a message to booked revenue.
What we deliberately do not do
- No keyword rankings or backlink scores.
- No technical SEO crawl of every URL.
- No ad management, copywriting, or implementation in the Snapshot or Audit.
For whether AI engines recommend a practice at all, use ReplyScore. For the operating system that captures and attributes enquiries, use ReplyOS. Both are owned by Reply Intelligence Group Ltd.