Revenue Leakage Audit · £249

The Revenue Leakage Audit — analyst-reviewed, evidence-backed

A named analyst tests your enquiry channels, verifies three competitors by hand, and delivers a scored diagnostic with a 30-day plan. Delivered within 5 working days of intake. You complete a short intake, then pay on Stripe. Work starts when payment is confirmed.

Who it's for

  • ✓Dental, aesthetics, physio and clinic groups generating real enquiry volume
  • ✓Practices that already spend on ads and still have a quiet diary
  • ✓Owners who want evidence, not another automated website scan
  • ✓Teams considering ReplyOS and wanting the leak mapped first

Exactly what you receive

  • ✓Manual review of your enquiry journey by a named analyst — not an automated scan
  • ✓Live enquiry test: we contact your business as a prospect and measure what happens
  • ✓Verified comparison against 3 named competitors, with evidence
  • ✓Six-dimension score with per-dimension findings
  • ✓Prioritised 30-day fix plan
  • ✓PDF report + 15-minute findings walkthrough call

Extra competitor £75 · 60-day re-benchmark £99. No SEO, copywriting, or implementation included.

Paul Redman, founder of Reply Intelligence Group
The analyst

A human reads every audit

Automated scans are fast and shallow. Every ReplyBench Full Audit is reviewed and written by Paul Redman, who is founder of Reply Intelligence Group and reviews enquiry handling for UK appointment-based practices. Paul Redman runs the live enquiry test, verifies the competitor comparison by hand, and signs off every score before it reaches you.

Sample findings

Excerpted from the Harbour View Dental demo report — illustrative, not a customer result.

No structured follow-up sequence

Enquiries that don’t book on first contact are rarely re-engaged. Most implant patients need 2–4 touches before they book — without a sequence, that revenue walks to a faster clinic.

Slow or unclear response process

A live enquiry test showed first response stretching past the window where comparison shoppers have already spoken to a competitor. Speed, not ads, decided the diary slot.

Competitors present clearer next steps

Two local clinics showed a from-price, a named implant lead, and a booking link above the fold. Harbour View asked for a callback with no proof adjacent to the CTA.

FAQ

How long does the audit take?▾

Delivered within 5 working days of complete intake. That window covers the live enquiry test, competitor verification, scoring, the 30-day plan, the PDF, and scheduling the findings call.

What do you need from me?▾

Your website URL, up to 3 named competitors (or we choose them), typical enquiry volume and average customer value, and permission to contact your business as a prospect on the public enquiry channels. No SEO logins, no ad accounts.

How does the ReplyOS credit work?▾

Become a ReplyOS practice within 60 days of your audit and the full audit fee is deducted from your ReplyOS setup cost. The audit effectively costs you nothing if you act on it.

Are revisions or a re-audit included?▾

No. The audit is a single diagnostic, not an open-ended consulting retainer. A 60-day re-benchmark is available as an add-on for £99. Extra named competitors are £75 each.

What is not included?▾

The audit does not include SEO work, ad management, copywriting, or implementation. Those would make the job slower and vaguer. If you want hands-on help with the top fixes, book the Audit + Implementation Session. Permanent infrastructure is ReplyOS.

What is your refund policy?▾

If we have not started intake, contact us within 14 days and we will refund in full. Once the live enquiry test has begun, the fee covers diagnostic work already underway and is not refundable. The ReplyOS setup credit is the commercial backstop if you decide to implement.

Request your Revenue Leakage Audit

Nothing here is pre-filled from a snapshot. Revenue fields start empty so the leakage math uses your numbers. Submit opens Stripe checkout (£249). Delivered within 5 working days of complete intake.

Business basics

The name patients or clients search for.

We crawl public HTML on this site, then a human reviews the same journey.

  • Dental
  • Aesthetics
  • Veterinary
  • Legal
  • Trades
  • Home Services
  • Medical / Clinic
  • Consultant
  • Other

Sets report language (patient vs client, consultation vs quote).

Keeps the competitor comparison local to where you take work.

The single highest-value service we audit (for example dental implants). Not every page on the site.

Revenue & demand

New enquiries in a typical month. We multiply this by your booking rate and average customer value.

What one new booked patient or client is worth, on average. For implants that is usually the case fee, not monthly practice revenue.

Of those who enquire, roughly what percentage book. Optional. It scales the revenue figure; leave it blank and we assume 30% and say so on the report.

Optional. Helps the commercial note. It does not change the score.

  • Slow replies
  • Not enough bookings
  • Poor follow-up
  • Website not converting
  • Competitors winning leads
  • Unsure where enquiries go
  • Spending too much on ads
  • Other

Your stated priority. We label it as self-reported and compare it to the live enquiry test.

Competitors

Name up to three public homepages. Extra competitors are an add-on. We will confirm on the findings call if you need more.

Homepage of a clinic you lose work to.

Enquiry handling today

Current enquiry channels *

Where new work actually arrives. These are the channels we test as a prospect.

Who picks it up, how fast, and what they do next. We compare this to the live enquiry test.

  • Yes
  • No
  • Sometimes

Whether someone chases unbooked enquiries. Public pages cannot show this.

  • Yes
  • No
  • Unsure

Whether you know which ad or page produced the enquiry.

  • Yes
  • No
  • Unsure

Whether you know which enquiries became appointments.

Contact

Who we address the report and Stripe receipt to.

Stripe checkout and the delivered report go here. Your browser may fill this from a previous visit.

Used if we need to reach you about the live enquiry test.

Submit opens secure Stripe checkout (£249). Work starts when payment is confirmed. Delivered within 5 working days of complete intake.